Product Designer improving human-product interaction to boost loyalty and meet business goals. Focused on user-centric strategy and design
Read more about me
See selected works ↓
Secure and user-friendly login experience with SMS verification
CHALLENGE: In order to log in, an application requires a code to be sent back to the user’s phone via text message
GOAL: Designing a secure and user-friendly 2FA process for the login procedure, where users receive a verification code via text message to enhance account security and user trust
Creating a product that will distinguish the bank from other competitors
DISCOVERY: Understanding the problems, needs, and opportunities that can lead to a product concept.
DEFINE: Establishing a detailed action plan and meticulously defining the specific steps to be taken to effectively achieve the objectives identified in the 'Discovery' phase
ERP System audit: findings and recommendations
My Role : UX Researcher / Timeline : 2022-23
Platform : Web-based and mobile ERP applications
Methodology : Qualitative research. Leveraged in-depth interviews to gather nuanced insights into user behaviors, preferences, and challenges
Services
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I provide expert guidance and in-depth evaluations to optimize your digital products. I identify usability issues, recommend targeted improvements, and help implement user-centered strategies to enhance performance and boost user satisfaction.
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I help you tackle design challenges with practical solutions and a user-focused approach, ensuring your projects stay on track and align with business objectives.
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I support junior designers and students in building strong UX foundations, offering feedback on portfolios, and guiding their career development in product design.
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I deliver workshops and courses focused on user-centric design principles, equipping participants with the skills needed to create impactful and effective products.