I design UX for complex systems where clarity and constraints are the priority

Monika Rubov

I work on platform and system-heavy products, translating complexity into usable structures under technical, business and organizational constraints.

Selected work delivered under NDA and client-specific constraints: here

Most of my recent work for Clients is under NDA. To see detailed process walkthroughs, please reach out via LinkedIn or email

My focus is system-driven UX: multi-state flows, edge cases, business rules and decision-heavy user journeys, especially in environments affected by legacy systems, scale and regulatory requirements.

How I approach product work

Design Thinking Process
Survey participants
User Journey Map
Personas building and writing scenarios
User survey

“Monika’s ability to connect user needs with business goals was key to the success of our subscription and loyalty program. She designed clear, intuitive user flows that increased engagement and conversion, while working within complex business and product constraints. Her work consistently supported product decisions and long-term value.”

— Alicja Daszkowska, Product Owner / Loyalty & Customer Value Manager, G2A

“Working closely with Monika, I saw how effectively she translates complex system requirements into clear, implementable UX solutions. She understands engineering constraints, thinks through edge cases, and collaborates with developers to ensure design decisions work at scale and in real-world conditions.”

— Daria Zychowicz,
Tech Support Lead, WordPress.com

What I focus on

I specialize in Information Architecture, organizing and structuring complex data into intuitive systems. My work covers the full product cycle: from initial concept ideation and strategic service design to detailed interaction design and technical documentation. I bridge the gap between business requirements and user-centric clarity.

Methods and Toolkit

Discovery and Strategy: Business Goal Alignment, Stakeholder Interviews, Value Proposition Canvas, Competitive Analysis.

Research and Synthesis: User Interviews, Service Blueprinting, Persona Development, Journey Mapping, Audit and Heuristic Evaluation.

Design and Execution: Information Architecture, Complex User Flows, High-fidelity Wireframing, Rapid Prototyping, Design Systems.

Validation: Usability Testing, Feedback Loops, Data-driven Iteration.

Industry Experience

I have delivered solutions across diverse and demanding sectors, including FinTech, E-commerce, Technology, and Public Services.

Beyond design, I bring a strategic consultant’s perspective to:

  • Strategic Alignment: Connecting brand positioning with product communication.

  • Organizational Growth: Optimizing internal processes and customer relationship management.

  • Insight-led Innovation: Using consumer insights to drive product evolution.


Thank you for taking the time to review my portfolio. 

Please don't hesitate to contact me via LinkedIn or e-mail: monika [at] h46.pl.