Together is more than the sum of its parts
Seeing G2A Plus go from design concepts to a campaign with Robert Lewandowski is a proud moment. Every detail — from benefits to interface — is built for smarter choices, better prices, and more value. 🔐💸g2a.com/plus
You can surround yourself with talented and skilled people, but without trust and authenticity, a team becomes just a collection of specialists. UX reminds me every day that the real strength lies in what we create together.
I’m not afraid to ask questions — even uncomfortable ones — because I know that without them, there is no real growth. I connect data with intuition, often leading me to insights that raw numbers alone cannot provide. The ability to blend analytical thinking with empathy is one of my most valuable traits.
In relationships, I bring attentiveness. I notice small things that others might overlook, but that build the sense of being seen and understood. My words can be both a place of rest and a spark for action.
I carry courage within me — even when I don’t feel it. Courage to make tough decisions, to say “no” when necessary, and to be myself even if it means not everyone will understand. While I’m highly independent, I also know the value of being part of something bigger — a team, a project, a relationship. What I bring isn’t just the completion of a task but a sense of meaning and soul.
I am always in motion, always searching. And even though searching can be tiring, it is my greatest strength. It pushes me forward, keeps me moving, and makes me want to know, understand, feel, and create more.
When designing for people, independence matters, but it’s not enough. Collaboration is the foundation. It’s more than dividing tasks — it’s listening and understanding that each perspective can change the entire project for the better.
I value moments when you need to step back to see the whole picture. And those when you lean in to notice details that seem small but carry enormous meaning. I love when ideas meet at the table and start to take on a life of their own.
Being part of a team also means being authentic. You can learn perfect responses, wear professional masks, and use flawless words — but none of that replaces sincerity.
People sense when something is genuine and when it’s just an act. At work, just like in life, I prefer openness — even if it means showing my weaker sides. That’s the only way trust can exist. Without trust, collaboration is only an illusion.
Working together also means trust that someone will pick up the thread I’ve started and carry it forward. Trust that if I don’t know something, I can ask — and if I do know, I can share. In a good team, there’s no “mine” or “yours.” There’s shared responsibility and shared outcomes.
UX teaches humility. I can know processes, tools, and methods, and still never hold the full answer on my own. I need conversations, exchanges, variables, analytics, and even constructive disagreements. Sometimes discussions are long and draining — but it’s there that the best solutions are born.
In UX, we rarely work in a vacuum. Every project is the result of many roles, skills, and perspectives.
One example is G2A Plus, a concept created by the business team. At the execution stage, I worked as a UX designer on interface and user experience elements. Later, marketing scaled the project and told its story through a campaign. The result was a cohesive ecosystem — from product solutions to video messaging — where my work is also visible.
Seeing G2A Plus go from design concepts to a campaign with Robert Lewandowski is a proud moment. Every detail — from benefits to interface — is built for smarter choices, better prices, and more value. 🔐💸
Maybe that’s why I believe so strongly that in projects, we have to stay human. With empathy, curiosity, and the will to understand others — no matter what role we play.
In the end, when I look at the outcome, I feel this one simple truth: I was part of something bigger than myself. And that feeling alone makes it all worth it.
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Storytelling in UX case study to make your audience engaged
Start crafting a compelling narrative that highlights your expertise and value. With a clear structure and step-by-step instructions, my template makes it easy to create a winning case study that will impress potential clients and employers.
In this article, I'll explore the power of storytelling in UX case studies. Discover how a well-crafted story can create an emotional connection to your design work. Whether you're a UX designer or simply interested in the topic, this article is for you. Let's dive in!
Storytelling in UX case studies is the art of using a narrative structure to create a compelling and engaging story that showcases the design process and user experience. It helps designers communicate their work in a more relatable and memorable way, making it easier for stakeholders to understand the impact of their design decisions on users.
The classic story arc in UX storytelling
Engage your audience with an interesting tale about your adventure with the project. Let's make it more like an old, traditional book. Use a classic story arc which is a narrative structure that follows a specific pattern of plot development, including exposition, rising action, climax, falling action, and resolution. It's a tried-and-true storytelling technique used in literature, film, and even marketing communication, to create a compelling and engaging story that resonates with the audience.
It doesn't mean it needs to be a novel!
In UX storytelling, a classic story arc can be used to create a memorable narrative without being a lengthy novel. By incorporating key elements, designers can captivate their audience with engaging case studies that provide a satisfying resolution. The story arc can be adapted to fit various formats, including concise written content and visual aids.
👉 Streamline your UX Design process with a Free Case Study Template
👉 Streamline your UX Design process with a Free Case Study Template
How can you turn your UX case study into a story?
1. Background / exposition
What information should be provided to the audience prior to starting the story in order to provide the necessary context for understanding the narrative? Below you can find a few examples questions to answer:
What is the context in which the product or system will be used?
What are the user's pain points or frustrations?
What are the contextual factors that contribute to the user's experience?
What is the user's current workflow or process?
What are the limitations or constraints of the current system or product?
What are the potential benefits of improving the user's experience?
2. Conflict
What motivated your participation in the conflict? What was the specific challenge you had to address and what were your initial emotional reactions towards it? Here are some additional questions that could help you explore your emotional reactions towards the UX challenge you had to address:
What was the main problem or challenge that you had to address in your UX project?
How did you initially feel when you were presented with the challenge?
How did you go about tackling the challenge? What strategies or techniques did you use to overcome any initial emotional barriers or uncertainties?
3. Rising action
Looking back on the project now. How do you feel about the experience? Are there any emotions that still linger or stand out to you?What did you try? What did you fail at? What did you learn while doing it? How did you feel along the way? How did it lead to your final solution?
Were there any moments during the project when you felt particularly frustrated or discouraged? If so, what caused those feelings and how did you overcome them?
Did you feel any sense of accomplishment or satisfaction as you made progress on the project? If so, what specific accomplishments or milestones gave you that sense of satisfaction?
4. Climax
How did the project go? Was it a success? If the project did not succeed, then the answer to the Climax question could be something like:
“Unfortunately, the project did not ultimately succeed in achieving its goals. Despite our best efforts and various attempts to address the challenges we faced, we were not able to achieve the desired outcomes. While it was certainly disappointing and frustrating to not be able to deliver the results we had hoped for, we learned a lot from the experience and were able to identify areas where we could improve in the future. In that sense, the project was still a valuable learning opportunity, even if it wasn't ultimately successful.”
If the project did not succeed, then the answer to the Climax question could be something like:
“Overall, the project was a success. We were able to address the main challenge and achieve the desired outcomes. It wasn't always a smooth or easy process, and there were certainly moments of uncertainty or setbacks along the way. However, we were able to stay focused on our goals and work collaboratively to overcome any obstacles that arose. Looking back on the project, I feel a great sense of satisfaction and accomplishment in what we were able to achieve.”
5. Falling action
The Falling action stage involves evaluating the product's current state and the project's development progress. This includes examining its design, functionality, and performance data, as well as reflecting on the team's relationships and dynamics throughout the process.
What does the product look like now?
What does your relationship look like with the team now?
Any data you can leave us with?
How well did the project go from the development side of things?
6. Resolution
Transforming the “Resolution” phase into a story can reveal more about the designer's personality and approach beyond just their design process. It can answer questions about the new normal and how everything looks now that the project has been completed. Additionally, it can provide insights into what was learned during the project and how it will impact future actions as a designer. By sharing the story, the audience can see how the designer has evolved as a person since the project's beginning, making it a more engaging and compelling narrative.
What does the new normal look like? How is everything now that the project is finished?
What did you learn from the whole process and how will that affect your future actions as a designer?
What future actions will you take on this project, if any?
How are you a different person than when you started?
By turning your UX Case Study into a story, you help your audience learn more about you as a designer and as a person, not just your design process.
And it's much more interesting to listen to!
Good luck!
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If you found this article helpful and informative, please consider supporting me by buying me a coffee! Your support helps me to continue creating valuable content and improving the user experience for people around the world.
Knowledge Base | Buy Me a Coffee
Thank you for your support!
Monika
Streamline your UX design process with a free case study template
Start crafting a compelling narrative that highlights your expertise and value. With a clear structure and step-by-step instructions, my template makes it easy to create a winning case study that will impress potential clients and employers.
A well-crafted case study can help you stand out from the competition, and provide potential clients or employers with a clear picture of your skills and expertise. In this post, I'll explore how to write your own UX case study, from defining your objectives to outlining your design process and presenting your findings.
Define your objectives
Before you start working on your UX case study, it's important to define your objectives. What problem were you trying to solve? What were your design goals? What were the key challenges you faced? By clearly defining your objectives, you'll be able to structure your case study in a way that highlights your achievements and provides a clear picture of your design process.
Outline your design process
Once you've defined your objectives, it's time to outline your design process. This should include the research you conducted, the user personas you created, the wireframes and prototypes you designed, and any user testing you carried out. Be sure to highlight the key insights you gained from each stage of the process, and explain how they influenced your design decisions.
Present your findings
The next step is to present your findings. This should include a detailed analysis of the problem you were trying to solve, the solutions you came up with, and the results you achieved. Be sure to include metrics such as user engagement, conversion rates, and other relevant KPIs. Use visuals such as graphs and charts to illustrate your findings, and explain how your design decisions impacted the user experience.
💥 Cracking the Cultural Code: How Nature and Culture Shape Modern Consumerism
💥 Cracking the Cultural Code: How Nature and Culture Shape Modern Consumerism
Conclusion
In conclusion, writing your own UX case study is a valuable exercise that can help you hone your design skills and showcase your expertise. By defining your objectives, outlining your design process, and presenting your findings in a clear and compelling way, you'll be able to demonstrate your value to potential clients or employers. Don't be afraid to experiment with different formats and styles, and remember that a well-crafted case study can be a powerful tool in your UX design toolkit.
Ready to showcase your UX design skills with a professional case study?
Download my own free UX case study template and start crafting a compelling narrative that highlights your expertise and value. With a clear structure and step-by-step instructions, my template makes it easy to create a winning case study that will impress potential clients and employers.
Don't miss this opportunity to take your UX design career to the next level. Here's the link to my Google Doc template of UX Case Study:
However, if you would like to explore more about how to write a UX case study, there are many resources available online. Some helpful sources include:
Nielsen Norman Group: https://www.nngroup.com/search/?q=ux%20case%20study
"How to create a successful UX case study in 2023 to ace your first interview (Real FAANG Examples)" by Leon Zhang, Product Design Lead @ Godaddy. Used to do UX @Expedia/Amazon/Google/Oculus/NIO etc.: https://uxplanet.org/how-to-create-a-successful-ux-case-study-in-2022-to-ace-your-first-interview-real-faang-examples-75d1a658269e
"How to create the perfect structure for a UX case study" by Andreas Komninos: https://www.interaction-design.org/literature/article/how-to-create-the-perfect-structure-for-a-ux-case-study
"How to Develop Project Ideas for Your UX Portfolio" by Alec McGuffey:
https://uxmastery.com/how-to-develop-project-ideas-for-your-ux-portfolio/
UX Collective curated stories on UX, Visual & Product Design: https://uxdesign.cc/
These sources provide detailed guidance and best practices for writing a UX case study, and can help you create a compelling and effective showcase of your design skills.
Also, you can get ready to immerse yourself in a world of UX excellence and discover the secrets behind unforgettable user experiences with these mind-blowing case studies that I have learned so much from:
Good luck!
◼
If you found this article helpful and informative, please consider supporting me by buying me a coffee! Your support helps me to continue creating valuable content and improving the user experience for people around the world.
Knowledge Base | Buy Me a Coffee
Thank you for your support!
Monika