The aim of the creative concept was to create a visual key for the 23rd Scientific Picnic organized by the Copernicus Science Centre in Warsaw. By utilizing the possibilities offered by isometry, I decided to create a design which I temporarily titled: "Isometric Particle". In this metaphorical way, I wanted to capture the essence of the Picnic as the symbiosis of particles: creative (referring to humans) and technical (referring to machines).

The theme of the edition of the annual Picnic was dedicated to humans, machines, and their life in symbiosis. The symbiosis of humans and machines is a result of the primal, human observation of the world. It stems from curiosity, growing needs, constant development, and creation and improvement of necessary tools. The civilization of machines has been dissected into parts and the smallest elements are showcased using isometric graphics.

My moodboard

Levers, wedges, and pulleys - simple machines. Modern bridges and stadiums - complex machines. They are physical realizations of needs expressed over the centuries, the embodiment of algorithms created by humans in their minds. From ideas, through visualization in isometric projections, to realization.

Human perceptions of the world are expressed in machines that we need and create. Machines exist for humans. Without machines, we wouldn't be able to manage. Machines without us will become useless.

The Key Visual

The basis of creation are the component elements of machines, presented in the form of engineering isometric projections - this technical particle expresses the world of machines. I added an organic, variable, and eccentric human particle - expressing the world of humans. The background and context constitute a repetitive motif, a system of recording human thoughts. All these elements together create a symbolic representation of the symbiosis between human and machine civilization.

"Expect the unexpected!"

When I started this project, I never would have guessed that my inspirations would take me on such a wild ride. Who knew that Kandinsky's abstract art and a movie fragment from the 5th Element would be the unlikely duo to also inspire my key visual?

Wassily Kandinsky, Delicate Tension. No. 85, 1923, Watercolor and ink on paper. 35.5 x 25.2 cm / Museo Nacional Thyssen-Bornemisza, Madrid

But hey, that's the beauty of creativity – it's unpredictable and full of surprises! I mean, who needs a conventional muse when you can mix and match artistic influences to create something truly unique and unexpected? It's been a creative adventure like no other, and I've embraced it with open arms (and a few laughs along the way!).

The Key Visual can be translated into various required communication media, including the 7 zones of the Picnic, with distinct color differentiation through shapes and colors applied according to the comprehensive key developed.

So here's to embracing the unexpected, following our creative instincts, and adding a touch of humor to our artistic endeavors.

Cheers to a creative journey that's anything but ordinary!

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